Apple Uses Lionel Messi Graphic During Iphone 15 Launch Event

Inter Miami and Argentina superstar Lionel Messi has been featured in the launch event for the most recent smartphone series by Apple, the iPhone 15 series. The American technology firm subtly inserted Messi's name as they showcased their new devices for the first time.

Apple have become affiliated with Lionel Messi following his high-profile switch from PSG to Inter Miami in the summer. An agreement was reached with the company to provide a percentage of profits accrued from subscribers on the Apple TV platform to the forward.

While unveiling the features of the new phone, a slide came up where Messi's name appeared in a notification pop-up. This feature is known as the Dynamic Island, and it was first introduced in the iPhone 14 series.

According to the pop-up, the forward had scored after only eight minutes to give his side a 1-0 lead against Atlanta United.

This match actually took place in July and was the 36-year-old's second game for the side. He went on to add another goal as his side claimed a 4-0 win en route to winning the Leagues Cup.

Fans of Lionel Messi took to X (formerly Twitter) to extol his virtues and describe his greatness in various ways.

Lionel Messi has taken his brand to the next level by collaborating with Apple and the MLS, and will continue to grow in the coming years. He’s arguably the biggest football brand in the world.