TECNO Set To Beats Samsung And Others To Claim Africa's Top Smartphone Brand 2020
2 weeks ago
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TECNO Mobile has regained it pinnacle spot as Africa's Top Smartphone Brand of the yr 2020 after displacing Samsung Mobile, driving on a a hit release of models within the inexpensive phase and continued marketplace spending, according to Counterpoint Research’s Market Monitor carrier.
The Transsion brand carried out this feat towards the backdrop of a 6.7% YoY fall in Africa’s telephone shipments in 2020. Much of the harm changed into completed in the first half of the 12 months because of retail and deliver chain disruptions because of COVID-19, which had been partially offset by a speedy recuperation inside the 2d 1/2 due to pent-up demand.
Speaking on the market dynamics, Senior Analyst Yang Wang said, “Looking at the entire year, the African phone market outperformed other regions however changed into not immune to disruptions because of the pandemic. Q2 2020 was especially hard as call for changed into hammered when maximum nations entered lockdowns. Smartphone shipments at some point of the zone noticed a YoY drop of 27%.”
Wang delivered, “Restrictions commenced easing in July. Demand accompanied healthy, riding on a surge in promotional sports, even as COVID-19 instances ticked upwards heading into the Christmas shopping season. Q4 2020 truely eked out a 1.5% benefit in YoY terms, the best region on document.”
Speaking about telephone fees within the African marketplace, Wang stated, “The ASP decreased 15% between 2018 and 2020, and nowadays over eighty% of Africa’s cellphone shipments come from the under- $200 band. We can assume similarly alternative of function phones with the aid of entry-degree smartphones, leading to the ASP probably last beneath pressure in the following few years.”
2020 also saw income of the first 5G capable smartphones in Africa. 5G is unlikely to be a first-rate aspect within the African marketplace in the following couple of years even though, as the deployment of 5G industrial networks continues to be in its infancy in the continent. Still, there's room for 5G smartphones in Africa, especially if fees can drop below $2 hundred, as Counterpoint expects to happen in the near future.