Nike Management Sues Over 'Satan Shoes' With Human Blood (Photos)
Nike is suing Brooklyn art collective MSCHF over a controversial pair of "Satan Shoes" that contain a drop of real human blood in the soles.
The $1,018 (£740) trainers, which feature an inverted cross, a pentagram and the words "Luke 10:18", were made using modified Nike Air Max 97s.
MSCHF released 666 pairs of the shoes on Monday in collaboration with rapper Lil Nas X and says they sold out in less than a minute.
Nike claims trademark infringement.
The black and red shoes were "dropped" by way of MSCHF on Monday, coinciding with the launch of Lil Nas X's cutting-edge music Montero (Call Me By Your Name), which debuted on YouTube remaining Friday.
In the song video, the rapper is visible sliding down a stripper pole from heaven to hell, wearing a couple of the running shoes.
The imagery and the footwear reference the Bible verse Luke 10:18 - "So He informed them, 'I noticed Satan fall like lightning from heaven'."
Each shoe functions a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of purple ink and a unmarried drop of human blood, donated by using individuals of the artwork collective.
The sports activities shoe large says in a submitting with america District Court for the Eastern District of New York that it does now not approve or authorise the personalized Satan Shoes.
Lil Nas X and MSCHF's Satan Shoes bought out in much less than a minute on Monday
Nike is calling the courtroom to prevent MSCHF from promoting the shoes and prevent them from using its well-known Swoosh layout mark.
"MSCHF and its unauthorised Satan Shoes are probable to motive confusion and dilution and create an inaccurate affiliation among MSCHF's merchandise and Nike," the sports shoe large says within the lawsuit.
"In truth, there may be already proof of sizeable confusion and dilution going on within the market, such as calls to boycott Nike in response to the release of MSCHF's Satan Shoes, primarily based at the flawed notion that Nike has permitted or accredited this product."
The lawsuit cites a tweet by means of famous shoe influencer @Saint from remaining Friday, which teased the imminent launch of the shoes and drummed up exposure over the weekend on social media and within the media within the US.
Some Conservatives, which include South Dakota Governor Kristi Noem, and some non secular followers, took offence on the controversial layout of the footwear and criticised Lil Nas X and MSCHF on Twitter.