Xiaomi Set To Become Third Largest Smartphone Vendor Globally In 2021

According to the latest research from Strategy Analytics, the global smartphone shipments will rebound +6.5% YoY to reach 1.38 billion units in 2021. The growth is driven mostly by the improved economic situation as the COVID-19 pandemic weakens, a growing stock of aging smartphones and the operator/vendor push for migration to 5G.

Abhilash Kumar, the Smartphone Analyst at Strategy Analytics, said,

“For 2021, we believe Xiaomi will emerge as the third-largest global smartphone vendor surpassing Huawei. Xiaomi has been performing well in the India and Russia markets, and has also been very aggressive in Central & Eastern Europe and Western Europe.”

Commenting at the local outlook of the Chinese providers, Linda Sui, Senior Director at Strategy Analytics, brought,

“2021 is going to be the yr of Chinese cellphone companies. In the Asia Pacific, Vivo, Xiaomi and OPPO will become top 3 gamers pushed via competitive advertising, expanding channel footprints and competitive pricing.”

The record also notes that during Africa & Middle East, Transsion will skip Samsung as the largest vendor with Samsung falling to 2nd area. Xiaomi will surge into 1/3 region ahead of Apple. In the Western European markets, Xiaomi will solidify its grip on third location after Apple and Samsung.